From the ATA archives
Mexico Tourism Department
Support for a shared tourism initiative
This letter from Mexico’s Secretaría de Turismo recommended the American Association of Group Operators and the Group Tour Digest project.
It described the publication as a useful reference for tour operators, with planned distribution to travel agencies and group operators in the United States and Canada. The department invited Mexican tourism providers to participate in a coordinated effort to promote the country.
Read the original correspondence
The original Spanish letter and the English translation supplied with the archive are available below.
Read the supplied English translation
Transcribed from the supplied translation PDF. Names and wording are retained as provided; consult the original scan for the source document.
Dear Sir/Madam, Through this letter, the Secretary of Tourism highly recommends the American Association of Group Operators, Chief Executive Manfred K. Wallner Yee, and the Group Tour Digest project, which serves as a reference guide. We believe that it represents an essential tool for operators, which will be distributed to 37,000 travel agencies and group operators in the United States and Canada. Based on the above, we cordially invite all Mexican tourism service providers to participate jointly with the American Association of Group Operators in the Group Tour Digest project, in order to unite efforts and together achieve an integrated image of the tourism sector that will benefit our country. Without further ado, I take this opportunity to reiterate my utmost and distinguished consideration to you. Sincerely, The Director, Lic. Jorge Cadena Roa
This historical reference describes the project and business relationships at the time the letter was written.