From the ATA archives
Hotel Rio
Three years of positive exposure
Hotel Rio’s letter describes its experience with Group Tour Digest, the publication directed by Manfred Wallner. The hotel reported that its participation had helped promote and strengthen its image.
The sales manager recommended the publication to fellow hoteliers and invited them to join the participating businesses.
Read the original correspondence
The original Spanish letter and the English translation supplied with the archive are available below.
Read the supplied English translation
Transcribed from the supplied translation PDF. Names and wording are retained as provided; consult the original scan for the source document.
Dear Friends, Through this letter, we would like to highly recommend the magazine "Group Tour Digest", which is directed by Mr. Manfred Wallner. We have appeared in this magazine for the past three years and have had successful results in terms of projecting and enhancing our hotel's image. With all of the above, we invite all of our colleagues to join this select group of companies and achieve the same success as us. We hope that you will soon become a part of this important magazine. Sincerely, Lic. Roberto Hererra M. Sales Manager
This historical reference describes the project and business relationships at the time the letter was written.